Where do I even begin? The last ALMOST 5 years have been absolutely magical. I never thought that when I started what has been known as, Wholesome Hearth --> Let it Be HG --> Aviito Aromatics, that it would have the impact that it has. 

2024 was unfortunately very unkind to me but also showed me just how strong I truly am, and for that I am incredibly proud + grateful. With a separation, relocation, unexpected layoff, rapid decrease in sales, health issues, major life changes and a shocking death in my family - I wasn't sure I was going to be able to keep going.

Creating new products, fulfilling orders and attending amazing local events surely kept me going! It is no lie, it took a toll on me as well. With my 30's quickly approaching, I spent my 29th year really looking back on my life and my decisions... Finally I realized it was time to wake up! I am FINALLY making it a priority to take care of myself and put myself first.

2025 has only just begun but it has already brought me so much positivity, promise and opportunity. I have decided to take the huge step and grow my family. That being said, it is not safe or reasonable to operate a candle business out of my home when trying to raise a family on my own while running the business solo. I have made the heartbreaking but necessary decision to close Aviito Aromatics after 5 wonderful & fulfilling years.

I will be focusing my business energy on a new project, Bev◦ee! This has a very special place in my heart. Before my mom became very ill, her & I used to drive into town and pick up a yummy beverage from Starbucks or McDonalds, park somewhere, people watch and just chat and bond. 

While sitting together we would often daydream about opening a drink shop in Helena, MT (our hometown) that specialized in "fancy", unique drinks that weren't a coffee or energy tea.. I must admit we do love drinking our calories (don't judge, at least we're hydrated).

Sometimes we would bring my 2 puppies and get them a little treat or we would just go on a mother/daughter date. It is by far my fondest memory with my mom and I beg for the day that she will be healed and able to go on our little drink dates again. 

 What better way to stay hydrated than picking up an affordable + yummy beverage or AKA a BEVEE. I am so excited to say that this year, I will be focusing my energy into making my dream sip shop a reality!

2025 is all about growing, learning, going outside of my comfort zone and taking risks! That leads me to my last and final statement: I have been selected as a finalists for the 2025 Entrepreneur of Impact! This is a HUGE opportunity and I am fully focused on shifting my business goals into new opportunities. If you'd like to vote for me/Aviito/Bev◦ee, please check out my profile here.

Again, THANK YOU WILL NEVER BE ENOUGH! Every single interaction, order, event, customer story, review (good or bad), have made this challenging process that much more rewarding.

Thank you everyone for a fantastic 5 years 🤍✨

LOVE ALWAYS,

Emma Lee L Caldwell (Aviito)